Pelatihan Kiat Menjadi Pelaku UMKM yang Lebih Maju
DOI:
https://doi.org/10.31004/dedikasi.v2i2.53Keywords:
Internet, Media Sosial, UMKMAbstract
Today internet can now be used as a marketing or digital marketing medium for product promotion. By using the internet, we can expand our target market net, and the use of the internet can be used for digital marketing which promotes and markets products via the internet to reach potential consumers in a fast process. The hope to be achieved is for business actors to become more optimal and get maximum results by utilizing digital marketing. BEE1 Culinary is located in the culinary area at Cempaka Culinary Center, Jl. Sawo Kecik, Gempol, Condongcatur, District. Depok, Sleman Regency, Special Region of Yogyakarta, has started his business for 2 years. This business currently still uses the traditional method, namely by just waiting for people to buy the business's products on the spot. A problem has arisen, namely the lack of people joining the BEE1 culinary project, the main aim of which is to help lower income people to sell with additional capital from the franchise owner, and the profits obtained will be distributed evenly to other branches as well. The output of this activity is the availability of an information system to help promote products in the form of social media such as Facebook and Instagram so that it is hoped that it can increase the number of consumers and have a wider reach and increase orders.
References
Aflah, Hasibuan, P. M., & Afrita. (2020). Pelatihan Tentang Peningkatan Dan Pengembangan Usaha Bagi UMKM Melalui Pemanfaatan Teknologi Informasi (Studi Pada Kelurahan Tegal Sari III Medan Area). Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA), 4(1), 7–12.
Amalia, R., Sa’idah, A. Y. N., & Alim, M. L. (2024). Pelatihan Terapi Bermain Peran Dengan Kearifan Budaya Batobo Dalam Peningkatan Perkembangan Sosial Emosional Pada Anak Usia Dini Di Kabupaten Kampar. Jurnal Pengabdian Pendidikan Dan Teknologi Masyarakat, 2(2), 103–108.
Anjaini, J., Irawan Heri, & Simangunsong, T. (2023). Pelatihan Kewirausahaan Manajemen Usaha dan Keuangan: Pentingnya Pemahaman Dinamika Kelompok kepada Pelaku UMKM di Kabupaten Banyumas. Jurnal Pengabdian Magister Pendidikan IPA, 6(4), 1084–1090.
Evangeulista, G., Agustin, A., Pramana Edy Putra, G., Tunggal Pramesti, D., & Madiistriyatno, H. (2023). Strategi UMKM Dalam Mnghadapi Digitalisasi. Jurnal Kajian Ekonomi Dan Bisnis, 16(1).
Fauziah, F., Nurfadillah, M., & Karhab, R. S. (2020). Meningkatkan Produktivitas Pelaku UMKM melalui Pelatihan Perencanaan Bisnis. Jurnal Abdimas Mahakam, 4(1), 37–43. https://doi.org/10.24903/jam.v4i1.716
Hendra, K., Purwati, A. D., Wulandari, R., Warsahanda, D., & Suseno, A. (2022). Pengembangan Dan Optimalisasi UMKM KWT Maju Bersama Melalui Metode Pelatihan Berbasis Digital. Publika Pengabdian Masyarakat, 4(2), 78–86.
Jupri, A., Prasedya, E. S., Rozi, T., Christava Niwanoti Serrao, A., Yolanda Ika Anggari, B., & Alia Zuhro Mustikawati, B. (2022). Pelaksanaan Workshop Dan Pelatihan Digital Marketing Sebagai Upaya Untuk Meningkatkan Promosi Dan Pemasaran Produk UMKM Di Kelurahan Rakam Agar Semakin Maju Dan Berkembang. Jurnal Pengabdian Magister Pendidikan IPA, 5(1), 81–85.
Permana, S. H. (2017). Strategi Peningkatan Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Indonesia. Aspirasi, 8(1), 93–103.
Setyowati, E., Mustofa, A. H., Yuliawan, D., Astuti, E. N., & Mahasti, H. S. G. D. (2023). Optimalisasi Usaha Mikro Kecil dan Menengah (UMKM) melalui Pelatihan Dasar Manajemen di Desa Duri Kecamatan Slahung Kabupaten Ponorogo. Sewagati, 8(1), 1173–1181.
Syukri, A. U., & Sunrawali, A. N. (2022). Digital Marketing Dalam Pengembangan Usaha Mikro, Kecil, Dan Menengah. Jurnal Ekonomi Dan Manajemen, 19(1), 170–182.
Widiono, A. R., Ati, N. D., & Kisbiyanti, I. (2023). Pelatihan Dan Pendampingan Perizinan Usaha Bagi Wirausaha Tas Kertas Di Desa Jiyu. Prosiding Patriot Mengabdi, 2(1), 465–475.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Valerian Kaleb Setiawirawan, A.G. Arvin Praditya, M. Ardafi Sulchia Rahman, Ghalih Anung Setyaji, Amar Aditia, Jeki Kuswanto, Krisna Widatama, Rina Pramitasari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
